The Kardashian clothing line is collecting dust on the shelves at Sears.
“Sears was betting the Kardashian name and collection of fashion products would stir up consumer excitement,” Unfortunately even on Black Friday sales were very low!Jacked from MSN
Sears, which has consistently had negative earnings,“posting losses in every quarter so far this year,”failed to see a profit and the highly anticipated Kardashian Kollection did little to boost revenue for the struggling chain.
Marija Dabovic, a retail industry analyst for investment research firm Value Line, claims that “Sears Holdings has yet to see meaningful improvement,” after relying on the fame of Kim and ko. to deliver with their collection that offers “almost every product that women would want.” Including some blatant knock-offs!
Unfortunately, the kollection has been besieged by troubles including Sears being forced to pull certain products for copyright infringement. The biggest issue likely stems from the Kardashians recent fall from grace!
Sears launched the Kardashian Kollection right before Kim’s Fairytale Wedding when the family was right in the midst of a media frenzy over the event and generating tons of fan excitement.
Sadly, I’m sure Sears wasn’t anticipating Kim’s Nightmare Divorce three-months later, which caused a media and public backlash.
Unfortunately the department store chain has already invested big on “initiatives” that have not been “effective” which is industry speak for getting burned by the Kardashians and there is little they can do to recover their losses